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Lenovo Group : ウィキペディア英語版
Lenovo


|operating_income = US$ 1.108 billion (2015)〔
|net_income = US$ 837 million (2015)〔
|assets = US$ 27.081 billion (2015)〔
|equity = US$ 4.016 billion (2015)〔
|num_employees = 60,000 (2014)
|slogan = ''Innovation Never Stands Still''
|homepage =
|subsid = Motorola Mobility〔(【引用サイトリンク】title=It's official: Motorola Mobility now belongs to Lenovo - CNET )〕}}
Lenovo Group Ltd. is a Chinese multinational computer technology company with headquarters in Beijing, China, and Morrisville, North Carolina, United States. It designs, develops, manufactures and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions. In 2014, Lenovo was the world's largest personal computer vendor by unit sales. It markets the ThinkPad line of notebook computers and the ThinkCentre line of desktops.
Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo's principal facilities are in Beijing, Morrisville and Singapore, with research centers in those locations, as well as Shanghai, Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa Prefecture, Japan. It operates a joint venture with EMC, LenovoEMC, which sells network-attached storage solutions. It also has a joint venture with NEC, Lenovo NEC Holdings, which produces personal computers for the Japanese market.
Lenovo was founded in Beijing in 1984 as Legend and was incorporated in Hong Kong in 1988. Lenovo acquired IBM's personal computer business in 2005 and agreed to acquire its Intel-based server business in 2014. Lenovo entered the smartphone market in 2012 and as of 2014 is the largest vendor of smartphones in Mainland China. In January 2014, Lenovo agreed to acquire the mobile phone handset maker Motorola Mobility from Google, and in October 2014 the deal was finalized.〔Tom Warren. (" Motorola is now part of Lenovo" ), ''The Verge'', 30 October 2014. Retrieved on 30 October 2014.〕
Lenovo is listed on the Hong Kong Stock Exchange and is a constituent of the Hang Seng China-Affiliated Corporations Index, often referred to as "Red Chips."
==Name==

"Lenovo" is a portmanteau of "Le-" (from Legend) and "novo", Latin ablative for "new." The Chinese name (simplified Chinese: 联想; traditional Chinese: 聯想; pinyin: liánxiǎng) means "association" (as in "word association") or "connected thinking." It can also imply creativity.
For the first 20 years of its existence, the company's English name was "Legend" (in Chinese 联想 Lianxiang). In 2002, Yang Yuanqing decided to abandon the Legend brand name to expand internationally. "Legend" was already in use by many businesses worldwide, making it impossible to register in most jurisdictions. In April 2003, the company publicly announced its new name, "Lenovo," with an advertising campaign including huge billboards and primetime television ads. Lenovo spent 18 million RMB on an eight-week television advertising campaign. The billboards showed the Lenovo logo against blue sky with copy that read, "Transcendence depends on how you think." By the end of 2003, Lenovo had spent a total of 200 million RMB on rebranding.
In 2015, Lenovo revealed a new logo at Lenovo Tech World in Beijing, with the slogan "Innovation Never Stands Still" (Chinese: 创新无止境). Lenovo's new logo, created by Saatchi, New York, can be changed by its advertising agencies and sales partners, within restrictions, to fit the context. It has a lounging "e" and is surrounded by a box that can be changed to use a relevant scene, solid color, or photograph. Lenovo's Chief Marketing Officer David Roman said, "When we first started looking at it, it wasn't about just a change in typography or the look of the logo. We asked 'If we really are a net-driven, customer-centric company, what should the logo look like?' We came up with the idea of a digital logo first … designed to be used on the internet and adaptable to context."

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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